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The BDA recently took out a full page ad claiming that they outsold HD DVD 7 to 3 during Thanksgiving week. While they did have a major release that week ("Die Hard 4") which has certainly done well for them, it is interesting to note that the #2 movie for that week was "Open Season", an 11-month old movie that hasn't sold very well at all. How would an 11-month old title make it into the top 10, all the way to #2? Oh yeah, it was given away free! Best Buy gave away "Open Season" on Blu-ray to anyone that bought a PS3. That's right, whether you bought a PS3 for gaming only or even to hook up to a standard definition TV, you received "Open Season", clearly advertised as a "Free" bonus.
The BDA has given away free movies 3 times now. Once when Transformers was released on HD DVD, again when "Shrek" was released on HD DVD and this latest example with "Open Season." We'll probably see it again when "the Bourne Identity" is released on HD DVD.
Here's how the Blu-ray marketing scam works:
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